Fractional CMO services across marketing strategy, brand, communication, growth, sales, digital marketing, team leadership and agency management.
Great marketing leadership can make a significant difference to a company's growth.
But not every company needs a full-time CMO.
What every company does need is the right strategy, the right priorities, and experienced marketing leadership at the right time.
Hiring a full-time CMO can mean a significant fixed employment cost, recruitment risk, and a lengthy adaptation period.
When the expected results are not achieved, the company loses more than money; it loses time, energy, and growth opportunities.
That is exactly where CMO Touch came from.
To give companies access to the CMO experience they need, without the burden of full-time employment.
With six-month or one-year engagements, we step in without lengthy recruitment or adaptation processes and get to work from day one.
We build the strategy. We set the priorities. We lead teams and agencies. We oversee execution. We measure results.
From holding companies and multi-company groups to SMEs, scale-ups, and startups; from Türkiye to Europe and new international markets, we work with businesses across different structures and stages of growth.
Because being a CMO, to me, is not simply about developing strategy.
It is about taking responsibility. Making the right decisions. And delivering results.
CMO Touch
Part-time engagement. Full-time mindset.
The CMO experience you need. Without the burden of full-time employment.
FOUNDER
Doğukan Tapar
Founder & Fractional CMOStrategy isn't just a plan for growth — it's how results happen.
With approximately 20 years of marketing and management experience, I've had the privilege of leading in the growth journeys of leading brands in Türkiye.
With a 360-degree marketing perspective; I unified all channels, both digital and traditional, with data-driven strategies and built sustainable growth.
With the experience I've gained in Türkiye and abroad, I continue to deliver marketing strategies, structuring and growth consultancy to both local and international companies — in Türkiye, across Europe, and beyond.
Areas of Expertise
StrategyA clear approach that delivers measurable results.
360° MarketingA data-driven, integrated approach across all digital and traditional channels.
GrowthEffective communication that drives sustainable growth.
International PerspectiveStrategic support for global expansion with experience in Europe and beyond.
Startup ExperienceA partner who understands the startup mindset and speed.
Strong Experience in Türkiye
I have built strong brands and teams across key sectors such as retail, hospitality, tourism, food & beverage, and entertainment.
Consultancy in Europe
I provide consultancy to companies that want to expand abroad, optimizing their marketing strategies, structuring, and growth processes.
The right strategy. The right time. The right impact.The CMO experience you need, the agility you want.
INDUSTRIES
Different industries. One marketing mindset.
CMO Touch is not built around a single industry.
We bring a flexible marketing leadership approach that can work across consumer brands, B2B businesses, service companies, technology companies, start-ups, scale-ups and established organizations.
Experience & Areas of Focus:
Your industry may be different.
Your marketing challenge may be unique.
Our approach adapts to your business.
OUR APPROACH
Business first.
We don't look at marketing in isolation. We start with the business.
Business Goals→Strategy→Marketing→Execution→Results
We don't operate like an external consultant delivering reports. We work as part of your marketing function.
CASE STUDY STRUCTURE
From strategy to results.
Every company has a different challenge.
Our approach is built around the same fundamental framework:
01/ THE CHALLENGE
What was the problem?
02/ THE APPROACH
What strategy was developed?
03/ THE ACTION
What was implemented?
04/ THE IMPACT
What changed for the business?
